In the middle of December 2017, I made the decision to undertake the 30 day blogging challenge. I set myself the challenge in order to improve my writing skills, to test my abilities to apply social media and email marketing techniques, and also to experiment with search engine optimisation techniques.
I would advise that anyone reading this who has an interest in writing as a hobby, or aspires to write professionally, should set themselves the goal of completing the 30 day blogging challenge. It will teach you a lot about how you develop consistency and discipline in your writing.
Deciding what to write about:
When I deciding the topics for my 30 articles I aimed to find ideas which I was interested in and from which I could provide a useful insight for others. My first step was to think about anything that I had advised other people on before – even casually! The main topic which I had previously advised friends and family on was improving your academic performance – particularly for history students. However, I was only able to draw out 17 blog posts on this alone.
My backup strategy for finding topics for blog posts was to consider things which I had done to improve myself that could possibly benefit others. From that I have written about strategies for important tasks as job applications, job interviews, and also lifestyle choices such as time management, embracing a heavy workload, exercise and learning French.
Gaining immediate exposure:
For me, one of the biggest benefits of the 30 day blogging challenge is practising the methods required to gain readers.
Do not just assume that you can post on your website and people will make the effort to find it. Therefore, the natural first step is to get people that you know to read it. However, with everyone being so busy I was sceptical that very many of them would follow through with it.
So I thought about people I knew that I thought would benefit and message them specifically asking if they would like to be sent blog posts on issues of relevance to them. From there I could build an emailing list to send people my posts each day.
Whoever you are emailing it is important that you ask their permission before sending them the article. Anyone who uses email regularly will tell you about how annoying spam emails are, because your are having irrelevant information shoved in front of you. Therefore, you are more likely to get a loyal readership from people who have requested that you send the blog posts.
I would also publish each blog post on my Facebook and Twitter accounts so that it would be seen by my online network.
Exposing your blog to a wider audience:
Stepping up to the next level means gaining an audience outside of your immediate network.
It is important that you find ways on penetrating the wider online network around your niche interest. For example, if you have written about your recipe for pancakes then you have to think about where people go online to find recipes, and how you could find exposures on these platforms.
Some of my basic tactics for gaining readership were:
Contact the administrators of specialised Facebook group pages;
Follow influential Twitter accounts and contribute to their previous or ongoing conversations regarding topics relevant to your blog post. Refer to specific parts of the topic being discussed and include your blog post as an additional solution to a problem which has been mentioned.
Through a Google search find posts or pages on other people’s blogs and provide feedback in the comments section. Refer to specific parts of the topic being discussed and include your blog post as an additional solution to a problem which has been mentioned.
Contribute to debates of Quora.com. Refer to specific parts of the topic being discussed and include your blog post as an additional solution to a problem which has been mentioned.
This video gave me some more very good ideas for increasing my readership .
Writing 500 – 800 words of engaging content every day.
Making improvised images for many of my articles to avoid copyright violations.
Repeatedly messaging potential influencers over the course of the last month and a half to try and persuade them to read and hopefully recommend my work to others.